Isabel Wang

Isabel Wang is the Marketing & New Media Content Manager at a law firm. Guided by a “content as a service” philosophy, she leads brand content strategy and oversees full-funnel, multi-platform social operations. She specializes in topic selection rooted in user pain points and delivers structured long- and short-form content—including articles and social copy, short-video scripts, poster and landing-page copy, email campaigns, and owned-channel (private domain) messaging—while coordinating closely with design and video teams for efficient production.

With a background in communications and the humanities, Isabel believes that “insight and expression determine influence.” She continually advances her skills through digital marketing and growth analytics courses, turning platform data (reads/completions/saves/conversions) into topic strategies and content cadence.

Isabel also prioritizes compliance and professionalism specific to the legal industry: before every publication, she verifies facts and clarifies boundaries of expression to ensure accuracy, measured language, and complete disclaimers—strengthening brand credibility and user trust.